B2C YOUTH STRATEGIES & PARTNERSHIPS
Good Authority is a Sydney-based consultancy providing strategic advice to creative organisations, media brands, and B2C organisations targeting young consumers.
We build engaged communities through marketing, content and events.
Projects
Good Authority harnesses the power of creative talent uniting with commercial brands to grow communities. Our strategies allow both brand and talent to leverage audiences and create earned media opportunities, via engaging ideas which use authentic voices.
Development & Launch of CADA for ARN
Jaguar Jonze x Nike Air Max
Mia Rodriguez x adidas Originals
Lime Cordiale x Spotify x Smirnoff
Lime Cordiale x TikTok x Tourism NT - live stream
CMC Rocks QLD partnerships
FBi Turns 15 for FBi Radio
Australia House @ SXSW partnerships and activations
Lime Cordiale x Depop - music video integration
Pimm's Bar @ CMC Rocks QLD
Casey Barnes x Ariat - album launch live stream
Jack Daniel's White Rabbit Saloon @ CMC Rocks QLD
Tim Tam @ SXSW activation and sampling
TEDxSydney partnerships