AUSTRALIAHOUSE @ SXSW - G'DAY USA & SOUNDS AUSTRALIA
Secured & managed partnerships for the inaugural AUSTRALIAHOUSE - a collaboration between G'Day USA & Sounds Australia, with Tim Tam, Blundstone & Twitter generating revenue & earned media.
TIM TAM @ SXSW
Drove awareness of Tim Tam's Australian origins at SXSW via strategic partnerships. Activity included a branded Tim Tam Slams music stage programmed by Sounds Australia, Tim Tam cocktails and desserts, and Tim Tam Sampling across three SXSW venues - Twitter House, AUSTRALIAHOUSE, and the SXSW Trade Show.
NIKE & FBI RADIO - MONTH OF MAX 2017
Cemented cultural credibility for Nike via collaborative partnerships with FBi Radio and relevant music talent.
SOUNDS AUSTRALIA & BLUNDSTONE - AUSSIE BBQ AT SXSW
Worked with Sounds Australia and Blundstone to find an authentic way to promote an Australian brand to a global market through music. (photo @danilic)
HOLDEN & CHANNEL [V] - LEARNER DRIVER
Put a new spin on a traditional interview format to ensure cut through. **ASTRA AWARD FINALIST**
PRETTY SHADY & DRINKWISE - ISLAND PARTIES
Developed a platform through which campaign messages could be communicated to a young audience via events with international musicians.
TEDxSYDNEY & TOYOTA PRIUS - ADVENTURES
Produced a sponsored content and event series to give the annual TEDxSydney conference a year-round presence.
ADIDAS ORIGINALS & CHANNEL [V]
Created culturally relevant content, on a limited production budget. **PROMAX ANZ BDA AWARDS - BEST SPONSOR INTEGRATION**
Developed a content distribution strategy, using a partner platform to ensure reach.
MOSHCAM PARTNERSHIP DEVELOPMENT
Identified partnership opportunities and new revenue streams for Moshcam, assisted in valuing their offering, and developed a partnership presentation deck.
NESTLE DRUMSTICK - THE MOUTHS
Created a music video and 5 part branded content series for fictional music group "The Mouths" to promote Drumstick. **GLOBAL PROMAX AWARDS - BRAND INTEGRATED CAMPAIGN**