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AUSTRALIAHOUSE @ SXSW - G'DAY USA & SOUNDS AUSTRALIA

Secured & managed partnerships for the inaugural AUSTRALIAHOUSE - a collaboration between G'Day USA & Sounds Australia, with Tim Tam, Blundstone & Twitter generating revenue & earned media.

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TIM TAM @ SXSW

Drove awareness of Tim Tam's Australian origins at SXSW via strategic partnerships. Activity included a branded Tim Tam Slams music stage programmed by Sounds Australia, Tim Tam cocktails and desserts, and Tim Tam Sampling across three SXSW venues - Twitter House, AUSTRALIAHOUSE, and the SXSW Trade Show.

2017 ARIA WINNERS - ALL OUR EXES LIVE IN TEXAS 

Developed a partnership between Blundstone & the Exes, starting with integrated artist-created videos, and leading to the boots being worn on the ARIAs red carpet.

NIKE & FBI RADIO - MONTH OF MAX 2017

Cemented cultural credibility for Nike via collaborative partnerships with FBi Radio and relevant music talent.

SOUNDS AUSTRALIA & BLUNDSTONE - AUSSIE BBQ AT SXSW

Worked with Sounds Australia and Blundstone to find an authentic way to promote an Australian brand to a global market through music. (photo @danilic)

HOLDEN & CHANNEL [V] - LEARNER DRIVER

Put a new spin on a traditional interview format to ensure cut through. **ASTRA AWARD FINALIST**

PRETTY SHADY & DRINKWISE - ISLAND PARTIES

Developed a platform through which campaign messages could be communicated to a young audience via events with international musicians. 

TEDxSYDNEY & TOYOTA PRIUS - ADVENTURES

Produced a sponsored content and event series to give the annual TEDxSydney conference a year-round presence.

ADIDAS ORIGINALS & CHANNEL [V]

Created culturally relevant content, on a limited production budget. **PROMAX ANZ BDA AWARDS - BEST SPONSOR INTEGRATION**

#INBEDWITHCARISSA 

Developed a content distribution strategy, using a partner platform to ensure reach.

MOSHCAM PARTNERSHIP DEVELOPMENT

Identified partnership opportunities and new revenue streams for Moshcam, assisted in valuing their offering, and developed a partnership presentation deck.

NESTLE DRUMSTICK - THE MOUTHS

Created a music video and 5 part branded content series for fictional music group "The Mouths" to promote Drumstick. **GLOBAL PROMAX AWARDS - BRAND INTEGRATED CAMPAIGN**

I needed someone that knows the ins and outs of how brands work with talent... Emily is widely respected in the industry, her relationships with clients are second to none. Not only is she an expert in smart and natural looking integration, but she looks at the bigger picture and gives honest, realistic feedback...”
— Carissa Walford - IMG Models, Presenter #inbedwithcarissa
 

For more information on WORKING with Cedilla, or our past projects, CONTACT US